Art Basel x Aket Kubic

We collaborated with VML, The Coca-Cola Company, and Snap Inc. on an extraordinary OOH initiative at Art Basel. World-renowned artist Aket had less than a week to create a stunning mural for Coke's Masterpiece campaign, inviting Art Basel visitors to explore the connections between art, community, and culture. Through Snapchat, participants could view the mural and unlock special filters that integrated them into the artwork. Witnessing the delight as people saw themselves become part of the installation was a joy to behold.